We are Impact Consultants
Strategize and Innovate
to Accelerate
Consult with leadership to re-imagine and implement the Why, Who, What, Where, How and When that will accelerate growth, delivered via a 4-12 week engagement.
Focus Areas
Build High Performing
Leaders and Teams
Lead key managers through a suite of custom modules to develop higher leadership effectiveness and entrepreneurial management skills via 1:1 or group sessions.
Focus Areas
Support Boards and C-Suite Executives
Serve on corporate boards and offer experienced thought partnership, mentoring, and feedback to chief executives and C-suite leadership on a range of enterprise topics.
Focus Areas
Create a Healthy
Workplace and Culture
Inspire employees organization-wide and guide the process to create an entrepreneurial team or company culture, delivered via keynote talks, lecture series or other engagement models.
Focus Areas
Custament Partners LLC
Founded by Christopher O.H. Williams, a global executive with over two decades of experience helping some of the world’s best-known consumer brands grow and transform, we are a boutique advisory firm that works closely with clients who seek to transform their organizations or sectors.
At Custament, we believe that every organization has the potential to transform into a bigger version of itself and that the secret to this success is challenging convention and innovating new standards of performance. We exist to enable this potential for our clients.
Our mission is to enable leaders and organizations to unlock their true potential and create consequential change with purpose and courage.
Our name is our promise.
Custament means relationship (we care), trust (we commit), reliability (we deliver), authenticity (we are open) and integrity (we do the right thing).
Our name “custament” hails from the crowded street markets of Sierra Leone, West Africa. It is the term that businesses and vendors - large and small, and their customers, use to refer to their most trusted and favored partner, with whom they prefer to work on a continuous, consistent, and sometimes exclusive, basis.
We offer world-class experience, hands-on engagement, pragmatism, and flexibility – all at a compelling investment. We are future-focused and bold. We collaborate and we teach. We cater to your enterprise. We are always people centered.
These are Custament values.
Our Clients
We specialize in working with innovators, challengers, and disruptors, with whom we collaborate to redefine their future. We are the trusted partner and the helping hands for the leader who is thinking “What if” and “Why not.”
Our clients are leaders and decision-makers – senior executives, corporate heads, boards, and principal investors - from a diverse range of industry sectors but who tend to have one or more of the following attributes in common.
You are in search of or are mulling a big hairy audacious idea that you need help to bring to life in strategy and execution
Your operating model or business ecosystem (from concept to consumer) needs to be evaluated and strengthened
You or your executive leaders need an experienced partner for mentoring, strategic thinking, or brainstorming
You want to build the strategic thinking, brand management and commercialization capabilities of your key managers
You want to inspire and establish a new internal culture for your management team or entire organization
You feel competitive and market pressure or consumer misalignment but you are not sure what to do
Meet Our Founder
Christopher O.H. Williams is a global executive with 25+ years’ experience driving transformational change at some of the world’s most well-known brands and companies.
He is the Principal of Custament Partners LLC.
Prior to founding Custament, Christopher was the 1st President of African Leadership University, with responsibility to lead the undergraduate campuses in Mauritius and Rwanda and the graduate School of Business in Rwanda (1,500 students).
His other experiences include senior executive roles at adidas Group - Senior Vice President of Sales Strategy and Business Development for adidas Europe, Senior Vice President of Global Sales Strategy, Global Head of Cities (Paris, London, Shanghai, Tokyo, New York City, Los Angeles), and Global Co-Head of Brand Leadership, adidas’ new operating model.
He has also worked at VF Corporation, Nike Inc., Gap Inc, Goldman Sachs & Co., and Lehman Brothers Inc. where his roles included Vice President of Strategy VF Jeanswear, Global Head of Strategy Nike Brand Global Operations, Head of Strategy Nike USA Footwear, and Country Manager/Commercial Director for Nike Malaysia.
He is a former Executive-in-Residence at ALU and European School of Management and Technology (ESMT Berlin) and pursues a passion for teaching and developing people. He is an independent board member of Enda Athletic, a Kenya-inspired running footwear brand and sits on the advisory boards of Mizizi African Consumer Holdings, a US-based house of African brands, Pacific University College of Business and Emory & Henry School of Business. He regularly lectures and gives keynote speeches to audiences in the United States, Asia, Europe, and Africa.
Christopher earned his MBA from Harvard Business School in Boston, Massachusetts and a BA in Economics from Morehouse College in Atlanta, Georgia, where he graduated with Phi Beta Kappa, Magna Cum Laude and Omicron Delta Epsilon Economics honors.
Christopher enjoys travelling, painting, and writing. He, his wife and two young children live in Denver, Colorado.